Paris Saint-Germain sport Nike’s Jordan branding with Jumpman logo as they take the Champions League field

A logo in New York Yankees is perhaps one of the most recognizable logos in Sport, but on Saturday in the Champions League final, when Paris Saint-Germain and Inter measures (3 pm etc. on CBS and Paramount+), Another big brand will be shown in the Jumpman logo by Michael Jordan. While PSG will be in their standard Nike Home Jersey for the final instead of their third, with the iconic logo, that partnership with the Jordan brand has sent PSG sweaters around the world, even in my own closet as a growing Streetwear brand, along with their growing football footprint.

PSG and Jordan Brand are partners since 2018 and have a unique perspective on the Streetwear side of football. Although competing on the field is the most important aspect of the game, PSG president Nasser Al-Khelaifi also ensured to concentrate on the commercial side of the club, which is also important when increasing their income to bring in worldwide superstars. At the time, PSG wanted to stimulate the visibility of the club, and it extended further than just sweaters with more than 90 different items in the partnership, a new excursion for football clubs that is now becoming the new standard.

“A shared conviction: that talent transcends disciplines. The first PSG X Jordan -Kit, a collaboration that was so surprising for both worlds at the time, according to the media … And it changed the game: Sport and fashion no longer observed each other, they were actually met,” said PSG -Chief Fabien Allegre. “6 years later, in January 2025 during the Paris Fashion Week, we wrote a new page in our collaboration by launching Jordan Wings X PSG: an exclusive collection made in Italy and France, designed to do both fashion and sport fans.

Having a unique identity is going a long way and the Jordan brand, PSG has been able to develop one that even sticks to shirts that do not contain their iconic central line that represent the French flag. Of course a Fashion Forward club must be successful on the field, but PSG has have been able to balance that under the steward of al-khelaifi.

“Back in 2011, Our President Shared a Clear Vision: To Make Paris Saint-Germain A Global Brand Both On And Off The Pitch, And For Me The Objective Was To Both A Successful Football Club And A Cultural Brand In Own Right. By a Football Club, A Showcase in the Iconic Paris Shop Colette, and Our First Appearance at Paris Fashion Week, in Collaboration with Koché and Bape, “said Allegre. “Then, 7 years ago, our collaboration with the Jordan brand. Again, it was not only a matter of style, but of expanding our universe, connecting the new generation of fans of different universes and creating those essential links to be recognized as an innovative brand.”

That vision is something that has shown both on and next to the field when Al-Khelaifi PSG became from a middle side in French football to a team that dominates Ligue 1 and they have their second chance to win the first leuge title champion in their history. Rises to third The football money LeaugePSG is one of only three teams that UCL did not win in the top 10, next to Tottenham and Arsenal. To bring everything together, that title is needed to jump PSG to the next level, but they can do it on Saurday in Munich.

How you can view the final of the Champions League, opportunities

• Date: Saturday May 31 | Time3 pm
• Location: Allianz Arena – Munich, Germany
• TV: CBS | Live stream: Paramount+
• Chances: Paris Saint-Germain +105; Drawing +240; Inter +270