NHL’s Utah Mammoth file lawsuit against hockey equipment company over trademark dispute

The recently called Utah Mammoth have filed a federal demand against a Oregon -based hockey team company, which climbed a mark dispute on the use of the word “mammoth” and a similar mark. Filed this week in the United States District Court in Utah, the lawsuit names Mammoth Hockey LLC as a defendant and aims to resolve a support for the denomination rights between the two entities, according to documents obtained by the documents. Associated press.

Smith Entertainment Group: the property group behind Nhl’s Utah Mammoth: He believes that he has a legally entitled entitled to use the state and federal brand law, saying that his brand does not harm the team maker’s business. The Mammoth revealed its name and permanent logo in May, after the relocation of the Arizona team and a first transition season in Salt Lake City under the “Utah Hockey Club” place scoreboard.

Shortly afterwards, Mammoth Hockey sent a cessation and withdrawal letter that opposed the use of the mammoth -themed name and logo. The company argued that similarities could lead to consumers’ confusion, potentially affecting their ability to market hockey fans. The company has been producing Oversized hockey gear bags Since 2014.

“The hockey mammoth intends to vigorously defend the recently begun litigation by him by Utah Mammoth of the National Hockey League and protect his long -term trademark used in relation to the hockey goods he has manufactured and sold for the last ten years,” said Erik Olson, co -founder Mammot Hockey Deseret News.

Both parties incorporate a mammoth design into their logos and operate within the same general industry, increasing the likelihood of overlapping in the retail and online brand. The Utah Mammoth enters its second season of the NHL and its first under the new name.